{"product_id":"building-winning-brands-a-commonsense-approach-to-brand-building-by-gurudev-prasad-suharsh-dikshit","title":"Building Winning Brands: A Commonsense Approach To Brand Building by Gurudev Prasad \u0026 Suharsh Dikshit","description":"\u003cdiv data-expanded=\"true\" class=\"a-expander-content a-expander-partial-collapse-content a-expander-content-expanded\" style=\"padding-bottom: 24px;\"\u003e\n\u003cp\u003e\u003cspan\u003eWhat is a brand, and why should you care?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHow do you create brand loyalty in times of choice abundance?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhy do you need to build a personal brand?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHow do you market to women and why do brands get it wrong?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhen should brands speak up and when should they shut up?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAs times evolve, so do the questions that bother marketers, but the answers are rooted in fundamentals that stay constant. In Building Winning Brands, the authors have shown how these brand fundamentals, applied with common sense, can address the increasingly complex marketing problems of the current world.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe authors draw from their experience spanning 10,000+ consumer interactions across 50+ categories and advising some of the most recognized new-age brands in India. Whether you're a practicing brand marketer, a founder, or just curious about brands, this book will provide many answers, some thought starters, and a few shocking revelations.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis book is a distillation of the authors' learnings of 20 years — a decade as practicing marketers and another decade as brand strategy consultants to organizations. As founders at BusyBeeBrands, a boutique consulting firm.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe authors have worked with many pioneering and reputed Indian consumer brands that have disrupted their respective categories. From fast fashion to fintech, stock broking to solar energy, cryptocurrency to chai, and home interiors to headphones, they have covered it all. This book is a culmination of everything they have learned, applied, and used to create impact across their two decades of work.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e \u003cspan class=\"a-text-bold\"\u003ePublisher ‏ : ‎ \u003c\/span\u003e \u003cspan\u003eWyzr Content Pvt Ltd; First Edition (27 June 2025)\u003c\/span\u003e \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e \u003cspan class=\"a-text-bold\"\u003eLanguage ‏ : ‎ \u003c\/span\u003e \u003cspan\u003eEnglish\u003c\/span\u003e \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e \u003cspan class=\"a-text-bold\"\u003ePaperback ‏ : ‎ \u003c\/span\u003e \u003cspan\u003e240 pages\u003c\/span\u003e \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e \u003cspan class=\"a-text-bold\"\u003eISBN-10 ‏ : ‎ \u003c\/span\u003e \u003cspan\u003e8198484655\u003c\/span\u003e \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e \u003cspan class=\"a-text-bold\"\u003eISBN-13 ‏ : ‎ \u003c\/span\u003e \u003cspan\u003e9788198484659\u003c\/span\u003e \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e \u003cspan class=\"a-text-bold\"\u003eReading age ‏ : ‎ \u003c\/span\u003e \u003cspan\u003e16 years and up\u003c\/span\u003e \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e \u003cspan class=\"a-text-bold\"\u003eDimensions ‏ : ‎ \u003c\/span\u003e \u003cspan\u003e12.9 x 1.5 x 19.8 cm\u003c\/span\u003e \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e \u003cspan class=\"a-text-bold\"\u003eNet Quantity ‏ : ‎ \u003c\/span\u003e \u003cspan\u003e240 Pages\u003c\/span\u003e \u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Brilliant Books","offers":[{"title":"Default Title","offer_id":47112562540764,"sku":"9788198484659","price":2099.0,"currency_code":"LKR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0686\/2798\/8700\/files\/BUILDINGWINNINGBRAND.jpg?v=1765024246","url":"https:\/\/brilliantbooks.lk\/products\/building-winning-brands-a-commonsense-approach-to-brand-building-by-gurudev-prasad-suharsh-dikshit","provider":"Brilliant Books","version":"1.0","type":"link"}