{"product_id":"start-with-why-15th-anniversary-edition-by-simon-sinek","title":"Start With Why: 15th Anniversary Edition by Simon Sinek","description":"\u003cdiv data-expanded=\"true\" class=\"a-expander-content a-expander-partial-collapse-content a-expander-content-expanded\" style=\"padding-bottom: 20px;\"\u003e\n\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003eISN'T IT TIME YOU READ \u003c\/span\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003eSTART WITH WHY\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003e? \u003cbr\u003e\u003cbr\u003e'One of the most incredible thinkers of our time,' Steven Bartlett, podcaster and author of \u003c\/span\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003eDiary of a CEO\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003e-----------\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eSimon Sinek's iconic global bestseller has sold more than three million copies by asking a simple fundamental question:\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eWhy are some people and organisations more innovative, more influential, and more profitable than others?\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003eThe answer to why is another why. Leaders like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with a WHY. They realized that people won't truly buy into an idea, a movement, a product or a service until they understand the WHY behind it. \u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eWith a new foreword, and updates throughout – like the importance of holding onto our WHY in a social media obsessed world - this \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003e\u003cu\u003e15th anniversary edition\u003c\/u\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003e celebrates the simple but transformative idea that leads people to inspire greatness.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003e-----------\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003e‘A deep, abiding understanding of what you want to inspire, and how you want to lead is the basis of this inspirational book’ \u003c\/span\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003eForbes\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e \u003cspan class=\"a-text-bold\"\u003ePublisher ‏ : ‎ \u003c\/span\u003e \u003cspan\u003ePenguin; Special Edition (15 May 2025)\u003c\/span\u003e \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e \u003cspan class=\"a-text-bold\"\u003eLanguage ‏ : ‎ \u003c\/span\u003e \u003cspan\u003eEnglish\u003c\/span\u003e \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e \u003cspan class=\"a-text-bold\"\u003ePaperback ‏ : ‎ \u003c\/span\u003e \u003cspan\u003e256 pages\u003c\/span\u003e \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e \u003cspan class=\"a-text-bold\"\u003eISBN-10 ‏ : ‎ \u003c\/span\u003e \u003cspan\u003e1405977590\u003c\/span\u003e \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e \u003cspan class=\"a-text-bold\"\u003eISBN-13 ‏ : ‎ \u003c\/span\u003e \u003cspan\u003e9781405977593\u003c\/span\u003e \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e \u003cspan class=\"a-text-bold\"\u003eItem Weight ‏ : ‎ \u003c\/span\u003e \u003cspan\u003e180 g\u003c\/span\u003e \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e \u003cspan class=\"a-text-bold\"\u003eDimensions ‏ : ‎ \u003c\/span\u003e \u003cspan\u003e19.7 x 1.8 x 12.8 cm\u003c\/span\u003e \u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Brilliant Books","offers":[{"title":"Default Title","offer_id":47072841138396,"sku":"9781405977593","price":3399.0,"currency_code":"LKR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0686\/2798\/8700\/files\/startwithwhy15th.jpg?v=1765335631","url":"https:\/\/brilliantbooks.lk\/products\/start-with-why-15th-anniversary-edition-by-simon-sinek","provider":"Brilliant Books","version":"1.0","type":"link"}